Get help from certified canine nutritionists
We totally understand that the world of nutrition can be challenging for dog owners and are here to help you with all your small and big questions about your dog's diet and nutritional needs.
You can book a complimentary 10-minute discovery call in which we will discuss briefly your situation, goals and how we might be able to help.
In the past we have found that this is also a great opportunity to find out if we are the right fit for you and also explore if you are likely to have success with our methods.
The Online Shop
Tasty TREATS
Our premium natural treats:
made with wholesome, natural ingredients
delicious rewards that support health and happiness
for dogs of all ages, breeds, and tastes
Healthy Chips Relax
Crunchy chips with natural ingredients to ease light stress and anxiety.
€11,00
Healthy Chips Fresh Dental
Crunchy fresh-breath chips for a cleaner mouth and happier dog.
€11,00
Healthy Chips Digestive
Tasty digestive chips packed with gut-friendly ingredients your dog will love.
€11,00
Organic Coconut Sticks
A naturally sweet, fibre-rich chew your dog will love.
€12,00
Rabbit Ears with Fur
A natural high-protein chew that supports digestion.
€8,00
Dog Snacks - Fruit and Veg
Natural fruit and veg snacks - wholesome, tasty, and guilt-free. Also suitable for dogs with chronic kidney disease.
€12,00
Flexible JOINTS
Our premium joint supplements:
crafted with natural ingredients
support mobility, flexibility, and long-term joint health
for dogs of all ages and breeds
Green Lipped Mussel Powder
Packed with glucosamine and chondroitin to rebuild cartilage.
€22,00
Rose Hip Powder
Vitamin C-rich rosehip to support joints, immunity, and vitality.
€15,00
Omega Oil for Dogs
Pure sardine oil. Rich in omega-3 & 6 for skin, coat, and joints.
€25,00
Joint Plus for Dogs
Complete joint support with glucosamine, chondroitin, and more.
€27,00
MSM Powder
Pure MSM powder to reduce inflammation and ease joint pain.
€17,00
Collagen Powder
Marine collagen to strengthen joints, cartilage, and connective tissue.
€34,00
Devil’s Claw Root
A natural anti-inflammatory to relieve joint pain and stiffness - especially during cold and damp weather.
€31,00
Healthy DIGESTION
Our premium digestive supplements:
crafted with natural, gut-friendly ingredients
support healthy digestion, gut balance, and stomach comfort
for dogs of all ages, breeds, and dietary needs
Slippery Elm Bark Powder
Soothes and protects the gut lining for better digestion and comfort.
€21,00
Slippery Elm Bark Liquid
Liquid gut support - soothes irritation and aids healthy digestion.
€3,00
Optinature Stomach Plus
A complete blend to calm, protect, and restore your dog's stomach.
€27,00
Psyllium Husk
Natural fibre to regulate digestion and support a healthy gut.
€17,00
Natural Moor Mud
Mineral-rich moor mud to detox, soothe, and nourish your dog's gut.
€12,00
Optinature Probiotic
Live cultures to balance gut flora and boost digestive health.
€35,00
Optinature DarmPlus
A targeted blend to restore gut balance and ease digestive discomfort. Stronger alternative to Optinature Probiotic.
€29,00
Soft & shiny
COAT
Everything for a healthy coat and skin:
supplements and grooming products crafted with natural ingredients
nourish from the inside out and care from the outside in
for dogs of all ages, breeds, and coat types
Dog Shampoo - Mimosa Blossom
Gentle mimosa blossom shampoo for a soft, clean, and fragrant coat.
€16,00
Dog Leave-In Conditioner - Mimosa Blossom
Leave-in moisture and shine for a tangle-free, silky coat.
€16,00
Brewer's Yeast Powder
B-vitamins and minerals for a healthy coat, skin, and immune system.
€15,00
Optisolo B-Complex
Essential B-vitamins to support energy, nerves, and a healthy coat.
€21,00
Omega Oil for Dogs
Pure sardine oil. Rich in omega-3 & 6 for skin, coat, and joints.
€25,00
For HOME
MADE diets
Our premium mineral supplements:
crafted with natural, bioavailable ingredients
balance homemade and raw diets for complete nutrition
for dogs of all ages, breeds, and feeding styles
Vitamin Optimix Cani Cooking
A complete vitamin mix to balance home-cooked meals for your dog.
€25,00
Vitamin Optimix Cani BARF
Essential vitamins and minerals to complete your dog's raw BARF diet.
€20,00
Canine Complete
An all-in-one BARF supplement to balance your dog's raw diet.
€26,00
Vitamin Optimix Cani Renal
Kidney-friendly vitamins to support dogs with chronic kidney disease when feeding a home-made diet.
€42,00
Vitamin Optimix Cani Senior
Gentle senior support for home made diets - vitamins tailored for ageing dogs' changing needs.
€32,00
Vitamin Optimix Cani Puppy & Junior
Tailored vitamins for home cooked diets to fuel healthy growth in puppies and juniors.
€40,00
Vitamin Optimix Cani BARF + Calcium
Raw diet complete - with added calcium for strong bones and teeth.
€40,00
Vitamin Optimix Veggie
Plant-based vitamins to keep vegetarian and vegan dogs thriving.
€40,00
NEW
Practical nutrition knowledge for real-life dog professionals
The Basics of Dog Food and Nutrition - for Dog Professionals
A practical self-learning online course that helps you understand dog nutrition and apply it confidently in everyday situations. Designed for dog professionals, it provides clear, structured knowledge you can use in real-life feeding decisions. While created for dog professionals, there is no prior knowledge required to participate.
This course is designed for:
Dog trainers and behaviourists
Groomers
Dog walkers and daycare staff
Veterinary support staff
Pet shop staff
etc.
And anyone who is pursuing a profession in dog care or who want to better understand dog nutrition
Build a clear and practical understanding of dog nutrition and apply it in your daily work with dogs.
When to Involve a Dog Trainer or Behaviourist
Gentle Euthanasia and Supporting Grieving Pet Owners
Munchausen by Animal Proxy
Blame and Guilt in Dog Training
The Challenges Of a High-Energy Dog
The 4 Golden Rules of Dogs
Understanding Food Allergies in Dogs
Canine Compulsive Disorder (CCD)
Dog Behaviour - If Pain is the Problem
